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Where Genius Grows

Navigating a rapidly evolving world: - What does it mean to find your voice? - How is our world changing? - What keeps society together?
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Feb 28, 2017

Anything and everything you say, whether it was a gaffe or something on point, can be cut, misconstrued, or marketed in a way that can go and hurt the candidate's position in the race. — Ben Sparks

What are politicians telling us? Why do campaigns go negative? * 

Political operative Ben Sparks discusses the art and craft of campaign communication. Ben has directed campaign communications and managed campaigns for a variety of household names, including several sitting governors and senators. * 

In this interview, we face uncomfortable truths about how campaign messages we despise are simply hideous reflections of ourselves. * 

Further readings Ben recommends include: * 
"The Iliad" by Homer - http://amzn.to/2lUaamo
"All the King's Men" by Robert Penn Warren - http://amzn.to/2l9ojyV * 
"Face the Nation" by Bob Schieffer - http://amzn.to/2mdmSzd * 

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